For founders & companies

The right answer isn't always another hire.

You may need a senior operator.

You may need specialist expertise.

You may need a clearer role.

Or you may simply need someone experienced to help you make sense of the decision before committing time and money.

People Penguin can help with all four.

Expert Network

Talk to someone who's already solved it.

Tell me what you're trying to understand. I'll help find the operator or specialist who's lived the problem already.

  • Customer discovery
  • Product insight
  • Specialist expertise
  • Operator perspective
  • Potential advisers

Founder Sounding Board

Bring me the messy version.

The half-built idea. The hiring dilemma. The feedback that doesn't quite add up. The organisational problem you can feel but haven't yet managed to name. You don't need to arrive with a polished question. I'll help you separate signal from noise, challenge the assumptions underneath it and work out the most useful next move — whether that's a person, a conversation, a test, a system or simply a decision.

Fractional & Scale-up Advisory

Turn heroics into systems.

As companies grow, informal ways of working stop scaling. I help make hiring, performance, management and organisational decisions clearer and more repeatable — without creating bureaucracy for its own sake.

Not sure what the problem needs yet? That's fine. Email me the messy version and we'll work out where to start.

Email Dipika →